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///MEXICO..DATE950921 No. 001 Digital Seeks to Increase Market Share Digital Equipment intends to sell 25,000 personal computers by the end of 1995, and to improve its 12% market share of the first half of the year. The firm had planned to sell a total of 600,000 units, but due to a market contraction of greater than 40%, Digital sold only 150,000 units in the first half of 1995. Des: ZC000 Ref: El Financiero, 9/11/95, p. 16 ///MEXICO ..DATE950921 No. 002 Digital Interconnection Division Anticipates 30% Growth Digital's interconnection division anticipates 30% growth and a 3 - 7% increase in market share for 1997. The company estimates that the Mexican market is worth $100 million, in spite of the current crisis. This year, Digital has established representations in Mexico and Brazil. Officials of the company presented a new line of products called the Multistack system, a component system with capacity of 16 to 232 ports. Des: ZC000 Ref: El Financiero, 9/12/95, p. 5A ///MEXICO ..DATE950921 No. 003 Epson Releases New Color Printers Epson announced the availability of five new color printer models of photographic quality. The company also introduced new models of notebook computers based on the 486 chip. Des: ZC000 Ref: El Financiero, 9/12/95, p. 5A ///MEXICO ..DATE950921 No. 004 Turbo Carrera Foresees Production of Porsche in Mexico Turbo Carrera, Porsche importer and exclusive distributor of BMW in Mexico, is investigating the possibility of manufacturing Porsche models in Mexico. Such production would likely occur in the BMW plant in Toluca, requiring an additional investment of several million dollars. Des: ZFA00 Ref: El Financiero, 9/12/95, p. 2A ///MEXICO ..DATE950921 No. 005 Mack Interested in Mexican Market Mack Truck, manufacturer of tractor-trailer trucks, has indicated interest in producing in Mexico. The company currently supplies principally the Secretariat of National Defense. Mack is in negotiation with Mexicana de Autobuses (Masa) which could provide an entrance to the Mexican market for Mack. Des: ZFA00 Ref: El Financiero, 9/12/95, p. 2A ///MEXICO ..DATE950921 No. 006 Iveco Demonstrates Interest in Dina and Mexican Market Iveco, the European truck manufacturer and subsidiary of Fiat, indicated interest in entering the Mexican market through purchase of Dina's truck division. Fiat was in negotiation with Dina to manufacture autos in Mexico, but Fiat retracted its interest due to the economic situation of the country. Iveco had negotiated with Chrysler to import trucks, without result. Des: ZFA00 Ref: El Financiero, 9/12/95, p. 2A ///MEXICO ..DATE950921 No. 007 Sun Will Invest $70 Million in Three Years Sun Microsystems has increased its planned investment in Mexico from $25 to $70 million over the next three years. These plans will depend on the condition of the economy, and whether the company achieves its sales goal of $20 million in fiscal year 1996. Sun estimates the computer market of Mexico at $2.2 billion. In the first quarter of 1995, Sun sold only $1.8 million, or one-third of its planned sales of $5 million. In the second quarter, the firm sold $4.3 million. For 1996 Sun anticipates growth of 30%, for sales of $20 million compared to 1995 fiscal year sales of $14.5 million. Des: ZC000 Ref: El Financiero, 9/12/95, p. 17 ///MEXICO ..DATE950921 No. 008 Avantel Begins Construction Avantel, the consortium of MCI and Banacci, initiated the first phase of construction of its planned fiber optic network of 5,300 kilometers. The project will cost $600 million, and will require an average daily construction rate of 27 km for the next ten months. The total investment of Avantel will reach $1.8 billion and will involve the construction of 20,000 km of fiber optic lines. Des: ZD000 Ref: El Financiero, 9/11/95, p. 17 ///MEXICO ..DATE950921 No. 009 VW to Produce Golf in Mexico VW has announced that beginning in 1996 it will produce 5,000 units of the Golf convertible in Mexico, for export to the U.S. VW decided to move production to Mexico due to lower labor costs. Des: ZFA00 Ref: El Financiero, 9/12/95, p. 15 ///MEXICO ..DATE950921 No. 010 Sale of Used Autos Up The sale of used automobiles recuperated 25% for the third quarter of the year in Monterrey, according to the president of the Association of Automobile Dealers. Des: ZFA00 Ref: El Financiero, 9/12/95, p. 16 ///MEXICO ..DATE950921 No. 011 Iusacell Will Invest $1.5 Billion in Long Distance Iusacell, in consortium with Bell Atlantic, formally submitted its request for a long distance concession to the Secretariat of Communications and Transport. The company plans to invest $1.5 billion over the next nine years, and will offer service in 60 cities for the year 2001. This will increase to 125 cities by the year 2004. Iusacell joins Avantel and Marcatel in the race to compete with Telmex in the Mexican long distance market. The three companies plan a total investment of $5.8 billion. Des: ZD000 Ref: El Financiero, 9/12/95, p. 11 ///MEXICO ..DATE950921 No. 012 Predictions of Recuperation in Automotive Sector: Ford The automotive industry in Mexico has a positive balance of trade, due to the increase in exports following the devaluation. Ford has experienced a reduction in sales of 65% this year, but anticipates a recuperation in the last four months of the year. Des: ZFA00 Ref: El Financiero, 9/13/95, p. 16 ///MEXICO ..DATE950921 No. 013 Ford Plans to Invest $450 Million in 1996 Ford plans to invest $450 million in the first quarter of 1996, to increase production in its Hermosillo plant 25%. The company plans to produce 220,000 units by the end of 1995, of which 20,000 are for the Mexican domestic market. Ford will produce 300,000 units in 1996, compared with 620,000 in 1994. 80% of this production will be exported. With this investment, Ford also plans to increase production of motors from 250,000 to 350,000 per year. The firm has increased domestic market participation to 19% for the first seven months of this year. Des: ZFA00 Ref: El Economista, 9/13/95, p. 27 ///MEXICO ..DATE950921 No. 014 Heavy Vehicle Sales Down Through August of this year, the sale of heavy vehicles in Mexico has fallen 85% compared to last year, according to the National Association of Bus, Truck, and Tractor-Trailer Producers (ANPACT). In the first eight months of the year, the industry sold 3,434 units. Exports have increased 161.4%, to 1,158 units compared with 443 sold in the same period of 1994. In August, the industry exported 24 trucks, 30 chassis, 22 fifth-wheel trucks, and 28 buses. Sales of diesel motors are down 96.25%, from 1,040 for August of last year to 39 for the same month this year. Des: ZFA00 Ref: El Economista, 9/13/95, p. 35 ///MEXICO ..DATE950921 No. 015 No Formal Project Presented: Lamborghini Lamborghini has not yet submitted a formal project proposal for investment in the country, according to the Secretariat of Commerce and Finance. The company has expressed interest in investing $100 million to produce automobiles in the country, and has complained of obstacles to its plans. Lamborghini has indicated that it may invest in Central or South America if the problems are not resolved. Des: ZFA00 Ref: El Financiero, 9/14/95, p. 2A ///MEXICO ..DATE950921 No. 016 Investment Plans: Teksid Teksid, associate of Fiat, will invest $50 million in forges in its plant in Monclova, Cohuila. Des: ZFA00 Ref: El Financiero, 9/14/95, p. 2A ///MEXICO ..DATE950921 No. 017 Escort Leading Model: Ford Ford sold 13,300 units of the model Escort following its introduction last year, to achieve a market share of 11% in eight months. To date this year, the company has sold 8,000 units, bringing its market penetration to 19%. Ford hopes to sell 13,000 units for 1996. Des: ZFA00 Ref: El Financiero, 9/14/95, p. 2A ///MEXICO ..DATE950921 No. 018 New Model for Mexico: VW VW will introduce a new version of its model Derby, the Atlanta, for sale in Mexico. The vehicle, introduced to arrest losses in market share, will be offered at a discount through coordination between the plant and distributors. Des: ZFA00 Ref: El Financiero, 9/14/95, p. 2A ///MEXICO ..DATE950921 No. 019 Auto Sales Down 62% Vehicle sales through August of 1995 were 151,699 units, down 62.3% from the 402,181 units sold in the same period last year. Of this total for 1995, 96,859 units were autos and the rest were light trucks. For August, sales were 14,458 units, of which 9,071 were autos. Sales for August of 1994 were 51,164 units. This year to date, Nissan has sold 35,816 units, GM 33,122 units, VW 31,169 units, Ford 29,147 units, and Chrysler 22,445 units. Des: ZFA00 Ref: El Financiero, 9/14/95, p. 2A ///MEXICO ..DATE950921 No. 020 Alliance in Brazil: AT&T AT&T will form an alliance with Organizations Globo and Bradesco, to offer telephone service in Brazil. AT&T will control a 40% interest, and will invest $1 billion in the next five years. Des: ZD000 Ref: El Financiero, 9/14/95, p. 16 ///MEXICO ..DATE950921 No. 021 Radical Change in Computer Market: Memorex Memorex Telex indicated that in the face of a severe market contraction, companies have found a growth market in the integration of products and services. The firm experienced a fall of 50% in volume in the first months of 1995, but with signs of recuperation hopes to achieve 60% of its goals for 1995. In 1994 Memorex Telex sold $17 million, and anticipates a reduction of 30% for this year. Des: ZC000 Ref: El Financiero, 9/14/95, p. 12 ///MEXICO ..DATE950921 No. 022 Reactivation of Auto Market for End of 1995 The Association of Automobile Distributors (ADA) anticipates improvement in new vehicle sales for the end of the year. The president of ADA suggested that the debt relief provided through the Agreement for Immediate Debtor Assistance will benefit many who have auto loans. The ADA is working with distributors to improve service and to implement promotions. Des: ZFA00 Ref: El Financiero, 9/15/95, p. 19
